Magic-Money House Built on Store Roof

May’s success as a suburban tract designer continued with the “Magic-Money House.” In 1953, the W & J Sloane Furniture Company constructed, furnished, and landscaped this ranch design on the roof of their six-story Beverly Hills store building.  (Yes, on the roof.  It sounds crazy and we were hunting like mad for an image and couldn’t find anything in the newspapers of the time, but discovered several photos in the collections of the Huntington Library last year.)  Advertised as a house for “young people with young incomes,” the Sloane company estimated that 35,000 people had visited this two-bedroom model house only four months after its opening. As a result, W & J Sloane built another Magic-Money House for their store in San Francisco. But this was not the only promotion that May received for the house. As W & J Sloane promoted the design, several subdivisions of Magic-Money Houses were built throughout California. By 1954 over one thousand Magic-Money Houses had been built. Moreover, the house received additional recognition when it was selected for exhibition at the Ninth Annual Los Angeles Home Show in June 1954.

As the Magic-Money House grew in popularity so did Cliff May and the ranch house. In 1955, more than eight out of ten tract houses built in the United States were in the ranch style and Cliff May was the leading designer. Not only could May point to the number of ranch houses and non-residential buildings he designed and built but also the professional appointments he served and awards received. From 1940-1950 May was president of the Los Angeles division of the Building Contractors Association and from 1946-1952 a staff consultant to House Beautiful magazine. In 1947, 1952, and 1953 May won design awards from the National Association of Home Builders. Later he received an Award of Merit for Residential Design and Construction from House and Home in 1956 and the “Hallmark House” award from House and Garden in 1958. But, by far, May’s greatest success occurred when Sunset magazine produced a second Western ranch house book but featured his work exclusively—an accomplishment few architects have achieved.

To learn more about the history and design of houses by Cliff May, visit the About Cliff May page.

Advertisements