House Beautiful promotes Cliff May nationally
Sunset magazine may have launched the ranch style and May’s designs in the West, however, it was House Beautiful that gave May’s ranch houses national attention. A Hearst magazine dedicated to home design and decoration, House Beautiful first did a full-length feature on Cliff May in 1946. Titled “Meet a Family That Really Knows How to Live,” the 26-page article focused on how May and his family lived in their Riviera Ranch home. But it was in 1948 that House Beautiful advanced May’s career when it built one of his ranch designs in Los Angeles. Called the “Pace-Setter House,” House Beautiful not only devoted a full issue to the house but also let the public tour the home they decorated, furnished, and landscaped . The house, like Sunset Western Ranch Houses, was an instant success with the public. After the article was published, May received twenty commissions to build this design all over the United States.
To learn more about the history and design of houses by Cliff May, visit the About Cliff May page.